The Basecamp Dilemma Facing the Desire for Self-Expression
The 80's has been labeled the "Me" decade. Pursuit of selfish interest became the mantra of the day. Today is the "Look at Me" decade, when establishing a personal brand is tantamount. The concept of subsuming your brand identity (and your identifiers in sum) is off the menu. Corporations aren't loyal to the labor, why should the labor be loyal to them?
How do you want to be defined? By one action? By some opinion that could evolve? By a mistake, regrettable only with hindsight? Or by the sum of your parts? Okay, do that for other people. Start the trend.