The Basecamp Dilemma Facing the Desire for Self-Expression
The 80's has been labeled the "Me" decade. Pursuit of selfish interest became the mantra of the day. Today is the "Look at Me" decade, when establishing a personal brand is tantamount. The concept of subsuming your brand identity (and your identifiers in sum) is off the menu. Corporations aren't loyal to the labor, why should the labor be loyal to them?
Christmas is a time for giving, being with family and friends, and hating every other asshole out there in the shops and on the roads also trying to spread joy and share in the Christmas spirit. Similarly, Hanukkah is a time for Jewish people to desperately try to feel relevant during Christmastime.