Woke Super Bowl Commercials
Volkswagen – “Schindler’s Car”
Popular VW models transform into one another through the decades bringing us to today.
[V.O. – MAN]
A lot has changed in eighty years.
The way we live. The way we drive. The way we don’t kill Jews.
The all new 2019 Volkswagen Jetta. It’s not a Jew killer.
Is Marketing the Root of All Evil?
Gillette doesn’t feel like a sales pitch. It feels genuine. It is a marketing success. But also, “Buy our razors because Dollar Shave Club and Harry’s ain’t woke like we are.” There’s just no escaping it, for-profit companies need our money, and they’ll do anything to get it. In this case, Gillette did it right.
Anxiety is the thing that’s ripped our country apart. It has divided us, caused us to fear and hate those who think and live differently than us, and even caused us to hate those who only slightly disagree with us. It has led to panic and overreaction. And I worry that American Anxiety is only going to exacerbate the social and political divide in this country to the point that there is no coming back.