Conspiracy Theorists Are Simply CosPlaying to Avoid Crushing Reality
Conspiracy theories grow during times of institutional failure. If you can't have the life you were promised by your personal and flawed interpretation of the "Life, Liberty, and the Pursuit of Happiness" clause at least you can paint yourself as a hero struggling against a greater evil. You can be a knight or a superhero or a great revolutionary.
...that, if taken through the lens of truck stops and gas stations throughout the Midwest, Reese’s has taken over the world.