I Believe… [Superior Chips]

...that building up the muscle to avoid giving out trust to those undeserving of it isn’t the same as putting up a wall.

...that comparison is the thief of joy even when the person you are comparing yourself to is an earlier version of yourself.

...that the culture of every organization begins not with the top but from the bottom. The line workers, teachers, security guards, janitors, and crossing guards and how they both approach their work and how they are treated trickles up to reflect the entire company.

...that policing the behaviors of those we love is a pointless and destructive quest. Better to focus on the aspects we love and hold on to boundaries for yourself.

...that El Ranchero Chips are the single tortilla chip in the known universe.