The Pepsi Challenge: Humanize Kendall Jenner?
The Internet, if we are to treat it as one entity, is a hyper-sensitive teenager that should be paying attention to its studies instead of getting pissed that mom's meatball spaghetti wasn't organically sourced.
How do you want to be defined? By one action? By some opinion that could evolve? By a mistake, regrettable only with hindsight? Or by the sum of your parts? Okay, do that for other people. Start the trend.