Do Nothing. Try Something Different. Choose.
You are faced with a broken model of going about things. What the specifics of that model are are irrelevant. It simply is not working as either efficiently or pragmatically as you or everyone involved need it to be.
Christmas is a time for giving, being with family and friends, and hating every other asshole out there in the shops and on the roads also trying to spread joy and share in the Christmas spirit. Similarly, Hanukkah is a time for Jewish people to desperately try to feel relevant during Christmastime.