The Phrase That Pays in the Age of Massive Conspiracies and Tribalism
In order to be shared values, people within the culture have to find agreement on the fundamentals of the narrative. No agreement, no shared values, and the result is a series of competing cultural narratives. The result is a whole room full of people screaming at each other their sometimes bizarre, sometimes lunatic tribal memes.
How do you want to be defined? By one action? By some opinion that could evolve? By a mistake, regrettable only with hindsight? Or by the sum of your parts? Okay, do that for other people. Start the trend.