Finding Three Pain Points — How to Sell Progress
My brief stint selling window replacements did garner me some insight on the process that, as I look out into our divided country, I can’t help but wonder if the technique used to get people to spend $30,000 to replace their windows might have some value in selling our most untenable ideas to one another.
How do you want to be defined? By one action? By some opinion that could evolve? By a mistake, regrettable only with hindsight? Or by the sum of your parts? Okay, do that for other people. Start the trend.