![I Believe… [Getting Lost is the Road to the New]](https://images.squarespace-cdn.com/content/v1/579fa3912994ca0eff850271/1550875701002-ZYSC0MTQHTPPGJVEWGQE/ibelieve....jpg)
I Believe… [Getting Lost is the Road to the New]
…that the best way to discover a new city is to put the GPS away, hop in the car, and drive until you are hopelessly lost. You look around and see the corners and turns, the businesses and people, then find your way back. Repeat.
...that, if taken through the lens of truck stops and gas stations throughout the Midwest, Reese’s has taken over the world.